 |
Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Spark classroom discussion博客來
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
Marketing Management(GE)(15版)是本不錯的商業理財﹐在這幫大家整理出來，該商品熱烈促銷中
比較僅此一檔
，它的評價很高，在網路上很夯，人氣蠻不錯！
好看的商業理財Marketing Management(GE)(15版)全書的內容大意
看完心情愉快, 正能量滿滿，總會覺得彷彿一伸出雙手便能擁抱全世界博客來網路書店！
Marketing Management(GE)(15版)曾在博客來 網路書店造成搶購熱潮。
Marketing Management(GE)(15版)購買也很便利，誠意推薦給大家看喔!
作者： Philip Kotler, Kevin Lane Keller
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2015/06/22
- 語言：英文
最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！
博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您
商品訊息功能:
比較僅此一檔
作者： Philip Kotler, Kevin Lane Keller
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2015/06/22
- 語言：英文
Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Spark classroom discussion
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
Marketing Management(GE)(15版)
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Marketing Management(GE)(15版)
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